Case Study: Base boosts designer childrenswear sales with PartnerCentric affiliate program management

Base - Customer Case Study

Base is a leading UK retailer of designer clothing and footwear for children, offering an evolving range from newborn to age 16. To support its affiliate marketing efforts and grow sales for its fashion brands, Base partnered with PartnerCentric to professionally manage its Base Affiliate Program.

PartnerCentric implemented and managed the affiliate program with clear commission structures—3% on valid sale items and 5% on valid retail items—along with a 30-day referral period. This gave Base a structured way to incentivize partners and drive performance, though no specific revenue or conversion results were provided in the case study.

Base