Case Study: Amalgamated Bank of Chicago boosts credit card affiliate growth with PartnerCentric

Amalgamated Bank of Chicago - Customer Case Study

Amalgamated Bank of Chicago (ABOC), a long-standing Chicago-based bank serving the labor community, wanted to expand awareness and acquisition for its ABOC Platinum Rewards Mastercard beyond union members while maintaining the appeal of its low APR, rewards, and trusted neighborhood-bank service. To support this effort, ABOC partnered with PartnerCentric and its affiliate marketing program.

PartnerCentric professionally managed the ABOC Affiliate Program, using the bank’s full card branding and a 30-day referral window to drive approvals. The program offered $125 per approval and highlighted the card’s strong benefits to affiliates, helping ABOC generate new card applications; however, the case study does not provide a specific total on results or other measurable impact beyond the per-approval payout.

Amalgamated Bank of Chicago