Case Study: Leading Men's Wellness Branding Company drives 85% of sales from content placements with PartnerCentric

85% of Sales from Meaningful Content Placements Within First Three Months of Program Launch for a Leading Men's Wellness Brand

Leading Men’s Wellness Branding Company, a tele-medicine brand in the men’s health and wellness space, launched an affiliate program and needed a way to grow it without relying on coupon, discount, or loyalty partners. PartnerCentric’s Enhanced Service offering was used to build a content-focused affiliate strategy that could attract relevant publishers while also addressing HIPAA and brand-fit considerations.

PartnerCentric identified and recruited targeted content partners across health, sexual health, hair loss, grooming, lifestyle, dating, and male-audience publishers, using hybrid payouts, creative support, and weekly performance optimization. Within the first three months, 85% of sales came from content placements, including 66% through the affiliate network and another 19% via Skimlinks and VigLinks, and by the end of 2018 content partners still drove 49% of sales.