Case Study: SAP achieves a world-class MDF program with PartnerPath

SAP - Customer Case Study

SAP needed an end-to-end evaluation of its MDF model and partner platform to update its channel marketing funds program and benchmark it against industry best practices. SAP chose PartnerPath to provide a neutral, third-party review that could support internal buy-in and help align the program with leading industry standards.

PartnerPath conducted a best-practices benchmark of SAP’s MDF program and delivered phased recommendations covering process, documentation, policies, performance measurement, reporting, ROMI, approvals, claims, reimbursement, automation, and lifecycle timing. The engagement produced a detailed executive summary and stakeholder readout, with SAP noting that PartnerPath’s objective approach, strong project management, and deep expertise helped drive innovation and deliver all key milestones on time.

SAP

Meaghan Sullivan

Vice President of Global Channel Marketing