Case Study: Citrix achieves stronger partner program insights with PartnerPath

Citrix - Customer Case Study

Citrix, the cloud company known for mobility, virtualization, and cloud services, needed help evaluating and improving its global partner program. PartnerPath supported Citrix with assessments of its partner program, partner engagement processes, profitability research, and guidance on combining channel programs after acquisitions.

PartnerPath delivered recommendations, benchmarks, and partner-focused materials, along with whiteboard sessions to prioritize changes. The work gave Citrix clearer insight into market perceptions and partner needs, helping justify internal investment or identify course corrections, with projects delivered on time and above expectations.

Citrix

Meika Darville

Director, Worldwide Channel Programs