Case Study: Colonial Funeral Home adds $55,000+ in revenue with Parting Pro

Suzanne Walley from Colonial Funeral Home added $55,000+ in additional revenue in the first 12 months.

Colonial Funeral Home, a local funeral home, faced increasing competition from a low-cost cremation provider. This led to frequent price shopping from potential customers, threatening their revenue. The owners, Suzanne Walley and her husband, were looking for a way to compete for this business without compromising their established full-service offerings. They discovered the online arrangement tool, Parting Pro, as a potential solution to this challenge.

By implementing Parting Pro, Colonial Funeral Home was able to offer a convenient, consumer-friendly online arrangement option. This provided a compelling alternative for price-sensitive families seeking simplicity. The solution was easy to integrate and use, and the Parting Pro team provided responsive support. In the first 12 months, this strategy resulted in over 30 additional cases that the funeral home would not have otherwise secured, generating over $55,000 in new revenue.

Colonial Funeral Home

Suzanne Walley

Co-Owner