Parting Pro
11 Case Studies
A Parting Pro Case Study
Caring Cremations, a high-volume cremation service in Chicago, faced challenges with clunky paperwork management and an inefficient online arrangement process that was not converting well. This created significant friction for grieving families and consumed excessive time for the owner, Milos Djordjevic. The onset of COVID-19 intensified these issues, making in-person arrangements unsafe and increasing the urgency for a streamlined digital solution. The vendor, Parting Pro, provided its software to address these operational inefficiencies.
Parting Pro’s solution centralized all paperwork and created a smooth, effective online arrangement process. This allowed families to complete everything remotely, which was crucial during the pandemic. The software saved Caring Cremations a substantial amount of time, which the owner equated to having an extra employee, and dramatically improved the customer experience. Parting Pro also helped generate over 130 five-star reviews, building trust and social proof. As a measurable result, the business saw a 75% increase in revenue from the sale of merchandise like urns and pendants due to the new, non-intrusive online selection process.
Milos Djordjevic
Owner and Operator