Case Study: Cremation Society of Milwaukee boosts sales and saves time with Parting Pro

Marco Cannestra from Cremation Society of Milwaukee on how earning sales have gone up after Parting Pro

The Cremation Society of Milwaukee, operated by Maxus Funeral, faced significant operational challenges with its previous online arrangement system. The process was not intuitive for its primarily elderly clientele, requiring families to print, physically sign, and scan or fax cremation authorizations. This led to extensive daily follow-up calls, spam folder issues, and the time-consuming manual transposing of data between systems, which hampered the funeral home's efficiency and ability to serve new families.

By implementing Parting Pro, the Society streamlined its entire process. The intuitive platform allowed for digital signatures, eliminating the need for printing and scanning, and automated form submissions and review generation. Parting Pro’s solution saved the staff an estimated one to two hours per day, drastically reduced follow-up calls, and enabled a smooth transition to remote work during the coronavirus pandemic. Furthermore, the Society reported that their earning sales have gone up, online traffic increased significantly, and they expanded their reach in newer markets like Madison.

Cremation Society of Milwaukee

Marco Cannestra

Funeral Director