Case Study: Cook Funeral Home increases call volume with Parting Pro

How Ron Cook uses Parting Pro to INCREASE overall call volume

Cook Funeral Home, a multi-location funeral services provider, sought to expand their offerings to meet the needs of cost-conscious and out-of-town families. They needed a solution that could serve a wider socioeconomic range and capture a new market segment without diminishing their traditional full-service business. They turned to the Parting Pro platform to implement an online direct cremation arrangement service.

By implementing Parting Pro, Cook Funeral Home gained a complete online arrangement system. The key feature was the digital identification process, which fulfilled their legal requirements and made the offering viable. The solution allowed the firm to advertise their CookCremation.com package, which not only brought in 30 new families they would not have otherwise served but also increased their overall call volume for both online and traditional services. Parting Pro effectively multiplied the directors' time and is on track to recoup its costs within its first year of operation.

Cook Funeral Home

Ron Cook

President and Owner