Case Study: Sportitude boosts Brooks running shoe sales with Particular Audience

Sportitude - Customer Case Study

The customer, Sportitude, operates in the competitive sports eCommerce niche. They partnered with the vendor, Particular Audience, to implement its personalized product discovery service to better promote their Brooks running shoes.

Particular Audience's solution used onsite personalization to only show the promoted running shoes when they were highly relevant to a specific customer's journey. This approach delivered a 102% increase in sales for the boosted items over organic placements and achieved a 16.6x return on investment, all without negatively impacting other sales and customer engagement.

Sportitude

Roumen Staykov

Founder and CEO