Case Study: Spell & The Gypsy Collective achieves 5.7% AOV uplift with Particular Audience

Spell & The Gypsy Collective - Customer Case Study

Particular Audience partnered with Spell & The Gypsy Collective, a boho fashion brand with a dedicated fan base that releases limited collections. The challenge was to capitalize on their unique market position by enhancing product discovery to meet high customer demand and drive sales.

By implementing its multi-modal recommendations, Particular Audience provided solutions for similar item discovery and created carousels that merged cross-selling with style inspiration. This strategy yielded significant results, including a 5.7% uplift in average order value, a 12.3% increase in units per transaction, and a 16.7% engagement rate.

Spell & The Gypsy Collective