Case Study: Singapore Airlines boosts navigation clicks and conversions with Particular Audience

Singapore Airlines - Customer Case Study

Singapore Airlines sought to improve the usability and performance of its eCommerce site by addressing the challenge of a cluttered and impersonal navigation menu that was becoming less effective for users. The airline partnered with Particular Audience, which implemented its personalization service to reorder menu items based on user behavior.

Particular Audience used customer search, browse, and historic purchase data to personalize the navigation ranking, making the shopping journey more convenient. This solution led to an 8% lift in navigation click-through rate and a 6.3% increase in conversions, while also creating a new vendor monetization revenue stream for Singapore Airlines from pay-to-play brand placement.

Singapore Airlines