Case Study: Shoe Palace boosts longtail sales and basket size with Particular Audience

Shoe Palace - Customer Case Study

Particular Audience helped Shoe Palace, which faced a challenge where a majority of its site visitors were only interested in new product releases, limiting cross-selling opportunities.

The solution involved implementing multi-modal recommendations to drive personalized product discovery and accessory cross-selling. This strategy, delivered by Particular Audience, resulted in a 350% increase in longtail item sales, a 48.3% increase in units per transaction, and a 403% increase in mixed baskets.

Shoe Palace

Jose Quiroz

Digital Marketing Strategist