Case Study: Rip Curl achieves 15.3x ROAS with Particular Audience

Rip Curl - Customer Case Study

The customer, Rip Curl, was initially concerned that implementing a retail media network on its primary sales channel would force all product sales to become "pay to play," potentially harming organic performance.

Particular Audience addressed this by measuring organic sales and automating sponsored product placement to guarantee an incremental increase in visibility and sales. The solution delivered exceptional results for Rip Curl, including a 15.3x return on ad spend against a 4-5x target, a 46.3% increase in share of voice, and an average cost per click of just $0.11.

Rip Curl