Case Study: Makita achieves higher conversions with Particular Audience's price beat campaign

Makita - Customer Case Study

Particular Audience partnered with Makita to address the challenge of implementing competitive price matching against six approved competitors for their tools. The initiative was driven by the need to adhere to minimum advertised pricing rules while remaining competitive in the market.

The solution implemented by Particular Audience centered on a Best Price Affirmation campaign. This strategy led to significant performance uplifts, including a 79.8% increase in customer conversion rate and a 292% surge in product detail page conversion. The campaign was highly effective, with sales from the enabled items accounting for 22.2% of total sales, demonstrating a major impact for Makita.

Makita