Case Study: Life Pharmacy Eastridge boosts longtail item sales and order values with Particular Audience

Life Pharmacy Eastride - Customer Case Study

The customer, Life Pharmacy Eastridge, partnered with the vendor Particular Audience to address the challenge of enhancing the discovery of long tail items within its beauty and health product range. The goal was to de-risk its inventory and supplier reliance while simultaneously increasing online basket size and conversion rates.

By implementing Particular Audience's multi-modal recommendation solution, the retailer significantly improved its customer experience. The results were substantial, including a 101% lift in longtail item sales and a 27% increase in average order value. Ultimately, items sold through Particular Audience's system contributed to 14% of the company's total revenue, alongside a 53% increase in session time on the website.

Life Pharmacy Eastride