Case Study: LEGO achieves higher conversion with Particular Audience's Price Beat & Best Price Affirmation

LEGO - Customer Case Study

The customer, LEGO, partnered with the vendor Particular Audience to implement a solution for converting price-conscious shoppers. Their challenge was to assure customers they were getting the best deal when shopping for LEGO products online, thereby increasing conversion rates.

Particular Audience implemented a system that displayed two types of price-affirmation messages: one confirming the retailer already had the best price and another offering to beat a competitor's price. This Price Beat and Best Price Affirmation strategy resulted in a significant uplift, with a 306% increase in conversion when a discount was applied and an 81% lift when the best price was confirmed.

LEGO