Case Study: JBL achieves a 210% lift in conversion with Particular Audience's Price Beat and AI Product Bundles

JBL - Customer Case Study

The customer, JBL, a music equipment retailer, operates in a fiercely competitive market where buyers consistently hunt for the best price. To address this challenge, JBL partnered with the vendor Particular Audience to implement solutions that would drive conversions while protecting margins.

Particular Audience implemented its AI-powered Price Beat and Product Bundles for JBL. This strategy successfully averted deep discounts, leading to a 6.6% reduction in discount costs relative to margin. The solutions also drove a remarkable 210% increase in session conversion rate, a 72.1% increase in average order value, and a 42.4% increase in units per transaction.

JBL