Case Study: Hotel Chocolat achieves a 57.5% lift in units per transaction with Particular Audience

Hotel Chocolat - Customer Case Study

Hotel Chocolat, a luxury chocolate retailer, partnered with the personalization platform Particular Audience to create automated product bundles on its eCommerce site. The challenge was to efficiently increase order values and improve merchandising margin by saving time for their team while also boosting the number of items sent per delivery.

Particular Audience managed the entire process from design to implementation and reporting, including running a comprehensive A/B test. The solution required minimal effort from Hotel Chocolat's team, who simply had to approve the final widgets. The results were significant, with Particular Audience delivering a 57.5% lift in units per transaction, a 12.1% increase in average order value, a 6.1% click-through rate, and a 17.5% click conversion rate.

Hotel Chocolat