Case Study: Hornby achieves a 20.6% lift in average order value with Particular Audience bundles

Hornby - Customer Case Study

Particular Audience provided its ecommerce bundling solution to Hornby PLC to help the retailer capitalize on the high volume of add-on purchases typical in the hobby and craft category. The challenge was to automatically recommend relevant bundled items to enthusiasts, thereby increasing the average order value and overall site revenue.

The solution implemented by Particular Audience delivered significant results through both pop-up and in-page bundle prompts. This strategy achieved a remarkable 20.6% lift in average order value, with bundles attributing to 12.5% of the site's total revenue. The conversion rates were exceptionally high at 3.4% for pop-ups and 17.5% for in-page bundles.

Hornby