Case Study: Farmy achieves higher click conversion and personalized product discovery with Particular Audience

Farmy - Customer Case Study

Particular Audience partnered with Farmy, a leading online grocer for organic and farm-to-table products in the DACH region. The challenge was to move away from a static, one-size-fits-all browsing experience on their website and create a more dynamic, intent-based shopping journey for their customers.

The solution implemented by Particular Audience was a real-time personalization engine for product listing pages. This technology dynamically re-ranked products, such as prioritizing burger buns at the top of a category after a customer added mince meat to their cart. This created a highly relevant experience that resulted in a 3.88% click-through rate and a 71.61% click conversion rate. The solution delivered significant uplifts, increasing PLP sales by 183% over product detail pages and by 163% over the home page.

Farmy