Case Study: Face The Future boosts beauty merchandising and conversion with Particular Audience

Face The Future - Customer Case Study

The vendor Particular Audience worked with the customer Face The Future to address their challenge of managing inventory by moving overstocked items before they required markdowns. The company also sought to leverage the desire of its beauty brands to increase their exposure on the ecommerce site.

Particular Audience implemented its AI-powered Boost merchandising and personalized placement solution as the dominant strategy. This allowed Face The Future to offer paid promotional packages to brands like La Roche-Posay. The results were significant, with personalized Boost placements achieving an 8.7% conversion rate compared to 6.8% for organic placements. Furthermore, Particular Audience's solution drove a 79% promoted sales ratio and a 69.4% promoted click ratio.

Face The Future