Case Study: digiDirect achieves a 32.2% lift in units per transaction with Particular Audience

digiDirect - Customer Case Study

digiDirect implemented Particular Audience's recommendation technology to improve its cross-selling and bundling of electronics accessories. The goal was to increase the number of items customers added to their carts during the crucial Black Friday sales period.

Particular Audience's solution provided more relevant product recommendations, which began improving customer behavior within weeks. This resulted in a significant measurable impact, including a 32.2% lift in units per transaction and a 14.9% increase in average order value, providing an overall sales uplift of 30% year-on-year.

DigiDirect