Case Study: DC achieves 9x ROAS with Particular Audience

DC - Customer Case Study

The customer, a major retailer referred to as DC, was frustrated with its existing retail media options. These platforms were limiting, often only allowing DC to pay for ads on its own product pages with expensive, rules-based logic that led to high costs and inefficient spending.

By implementing Particular Audience's solution, DC gained access to highly cost-efficient advertising inventory. This allowed the brand to significantly increase its share of voice and monitor customer acquisition against competitors. Particular Audience delivered exceptional results, including a 9x return on ad spend against a 5x target, a 38.4% lift in share of voice, and an average cost-per-click of just $0.14.

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