Case Study: Cotswold Co achieves 36.6% revenue uplift with Particular Audience

Cotswold Co - Customer Case Study

The home goods retailer Cotswold Co, a long-standing client of Particular Audience, faced a challenge when their search vendor Algolia began offering a recommendations product, presenting an opportunity to consolidate their technology vendors. This prompted Cotswold Co to re-evaluate their partnership and the performance of Particular Audience's multi-modal recommendation service.

To ensure they made the correct decision, Cotswold Co conducted a formal A/B test comparing Algolia Recommend to the solution from Particular Audience. The test results proved decisive, showing that Particular Audience delivered a massive 36.6% relative uplift in revenue, which translated to over £100k in monthly sales. The solution also significantly increased conversion rates, average order value, and user engagement.

Cotswold Co