Case Study: Canon achieves higher online conversions and market share with Particular Audience's Price Beat

Canon - Customer Case Study

The customer, Canon, sought to compete more effectively in the highly competitive camera market. The vendor, Particular Audience, provided its Price Beat solution to help address this challenge.

Particular Audience implemented a two-variant Price Beat tool. One variant confirmed when Canon had the best price, while the other offered a discount to match a better price found elsewhere. This strategy from Particular Audience resulted in a significant measurable impact, including a 66% lift in conversion with best price affirmation and a massive 167% lift in conversion when a price match discount was applied, helping the retailer gain market share.

Canon