Case Study: Jiminy Eco Toys achieves increased affordability and sales of high‑value eco toys with Partial.ly

Jiminy Eco Toys - Customer Case Study

Jiminy Eco Toys, founded by Sharon Kiely, makes locally produced, mostly plastic-free children's toys and sells to about 45 shops across Ireland and the UK plus direct-to-consumer via jiminy.ie. The company’s challenge was making higher-priced, long-lasting eco products (like wooden balance boards costing over €100) accessible to budget-conscious shoppers, especially amid COVID disruptions to retail. To address this, Jiminy Eco Toys integrated Partial.ly’s payment-plan service into their site.

Partial.ly’s solution lets customers split purchases over 6–8 months, which Jiminy Eco Toys says has helped people buy higher-priced items they otherwise wouldn’t—almost exclusively their balance boards—and led to increased sales and positive customer feedback (including a testimonial thanking them for the payment option). Partial.ly also handles collections and is simple to install, making Jiminy Eco Toys’ offering more inclusive and easier for customers to afford.

Jiminy Eco Toys

Sharon Keilthy

Founder & CEO