Case Study: Planet Action Figures achieves 100% increase in turnover with Partial.ly

Driving a 100% increase in turnover for Planet Action Figures

Planet Action Figures, founded by Aaron Russell, is a niche ecommerce retailer of high‑ticket collectible figures that faced cart abandonment and limited sales volume because many purchases are emotional but expensive. To overcome the affordability barrier, Aaron chose Partial.ly to add flexible payment plans to his Shopify store.

Partial.ly’s team integrated their payment‑plan solution into the checkout within 24 hours, adding a payment‑plan button on product pages that lets customers set down payments, instalments, pre‑order/pay‑on‑ship options, and adjustable schedules. The result: Planet Action Figures now ships over 200 orders per month, has about 2,000 open payment plans, and reports a 100% increase in turnover after implementing Partial.ly (95% of sales are in the UK and around 3% of automated payments are declined), though Aaron notes cash flow should be monitored when shipping before full payment.

Planet Action Figures

Aaron Russell

Owner