Case Study: Briggs Automotive Company improves global aftersales support with Partful's Virtual Twin

Improving Aftersales at Briggs Automotive Company

Briggs Automotive Company (BAC), a British manufacturer of the high-performance Mono supercar, faced a significant challenge in supporting its global customer base. With owners spread worldwide and limited access to its Liverpool workshop, especially during the COVID-19 pandemic, BAC needed a better way to distribute complex servicing and repair information beyond its outdated PDFs. The vendor, Partful, implemented its cloud-integrated Virtual Twin platform to address this need.

Partful’s solution created a globally accessible, interactive experience for BAC’s key work instructions and parts catalog. This enables Mono owners to perform tasks like track day setup and maintenance regardless of their location or language. The partnership with Partful supports BAC's goal of increasing production by improving the overall aftersales journey and providing world-class customer support to a global market.

Briggs Automotive Company

Nick Trott

Editor, EVO Magazine