Case Study: Slate grows subscriptions and reader loyalty with Parse.ly

Slate grows subscriptions by shifting focus to engaged time with Parse.ly

Slate, an online publisher, sought to increase reader loyalty and grow its subscription base. To achieve this, they partnered with the analytics vendor Parse.ly to shift their focus from measuring unique visitors to understanding and monetizing their audience's engaged time.

Using Parse.ly's analytics service, Slate was able to gain deeper insights into audience engagement. This data-driven strategy allowed them to better monetize their loyal readership. The solution from Parse.ly successfully helped Slate grow its subscriptions by focusing on engaged time rather than just traffic volume.

Slate