Case Study: Pew Research Center explores mobile long-form reading trends with Parse.ly data

Pew Research Center shows long-form journalism has a place in today’s mobile-centric society with Parse.ly data from hundreds of news sites

The Pew Research Center, in association with the Knight Foundation, sought to understand the impact of rising mobile device usage on the consumption of long-form journalism. To explore this trend, they turned to Parse.ly and utilized its analytics service, which provided access to anonymized data from a vast network of news and media sites.

Parse.ly analyzed its extensive database to provide insights into reader behavior. The solution revealed that long-form content does indeed maintain a significant place within a mobile-centric society, successfully addressing the customer's core challenge.

Pew Research Center