Case Study: NAPCO Media changes corporate culture with data access using Parse.ly

NAPCO Media boosts analytics adoption from 8 to 33 users with Parse.ly

NAPCO Media, a B2B publisher, faced an internal challenge where content was perceived as secondary to advertising revenue. To change this corporate culture, they turned to their vendor, Parse.ly, and its data analytics service to demonstrate the value of their editorial offerings.

Parse.ly provided NAPCO Media with clear and accessible data analytics, which became the key to shifting internal perception. The solution was widely adopted, with 33 out of 40 NAPCO Media brands using Parse.ly compared to only 8 using an alternative platform. This access to data empowered the company to strategically leverage its content.

NAPCO Media