Case Study: Mashable gains granular content analytics and faster data access with Parse.ly Data Pipeline

Mashable - Customer Case Study

Mashable, a global media and entertainment company, was frustrated by the difficulty in accessing its own audience data. Their previous third-party provider required a manual, days-long process to retrieve data, which hindered their ability to perform timely analysis. They turned to the vendor Parse.ly for a solution using its Data Pipeline service.

Parse.ly's Data Pipeline provided Mashable with direct, real-time access to its raw analytics data in a secure Amazon S3 bucket. This empowered Mashable's data team to easily combine data sets and perform deep analysis, leading to the successful creation of a custom content recommendation system and detailed audience profiling. The solution eliminated the prohibitive time cost of data retrieval, enabling new strategic initiatives in business intelligence and site personalization.

Mashable

Haile Owusu

Chief Data Scientist