Case Study: Wyndly achieves 5,300% organic search traffic growth with Parse.ly

How Wyndly Used Parse.ly to Increase Organic Search Traffic 5,300%

Wyndly, a telehealth company that provides personalized allergy care plans, needed a better way to grow awareness in a category where customers research deeply before making decisions. To scale its SEO and content marketing efforts, Wyndly used Parse.ly to help identify what its audience was searching for, what content formats resonated, and how to measure content performance.

Using Parse.ly, Wyndly built a content flywheel to track content velocity, engagement quality, refresh opportunities, and trending topics through features like new post counts, timeline views, filters, and smart tags. The strategy helped Wyndly grow monthly organic search traffic from 600 visitors to 32,000 visitors in one year, a 5,300% increase, while also improving underperforming pages and better aligning content with audience interests.

Wyndly

Aakash Shah

Co-Founder & CEO