Case Study: Savage Ventures achieves 121% audience growth with Parse.ly and WordPress VIP

How Savage Ventures Grew Its Audience 121% With WordPress VIP

Savage Ventures, a venture capital firm operating media brands like Outdoors.com, AmericanSongwriter.com, and Rare.Us, needed a better way to manage content, development, analytics, and hosting across multiple properties. Before migrating, the team was dealing with scattered workflows, decentralized codebases, and unpredictable costs that made it harder to scale efficiently.

To solve this, Savage Ventures adopted WordPress VIP Content Management and VIP Content Analytics by Parse.ly to centralize editorial, technical, and financial operations on one platform. With Parse.ly helping standardize analytics and support data-driven decisions, the company saw measurable gains: 79% more content published, 121% more visitors, 133% more engaged time on site, and smoother, more predictable launches and costs.

Savage Ventures

David Webb

Chief Financial Officer