Case Study: Gannett standardizes content analytics across 600+ publications with Parse.ly

How Parse.ly Helped Gannett Standardize Content Analytics for 600+ Publications

Gannett, now USA TODAY Co. after its merger with GateHouse Media, needed a way to unify content analytics across 600+ publications and create a common language for its large newsroom network. The company also wanted better ways to understand audience engagement beyond page views and to manage legacy systems and workflows more consistently.

Parse.ly provided a standardized analytics platform and custom API integrations to support real-time content recommendations, including location-based “Trending Stories” modules and COVID-19 content surfacing. With Parse.ly, Gannett/USA TODAY Co. established one system of truth for content measurement, supported 5,800 users, and gained consistent reporting on true engagement metrics across its entire network.

Gannett

Eric Ulken

Product Director for Content Capabilities