Case Study: Backstage achieves 20% more conversions with Parse.ly

How Backstage Uses Parse.ly’s Conversions to Drive Growth

Backstage, the creative staffing marketplace behind the long-running Backstage magazine, needed a better way to compete in a crowded new market beyond entertainment. As it expanded into new industries and locations, the team had to quickly create, test, and measure large volumes of content while understanding what truly drove applications, job postings, signups, and employer registrations. To make content more data-driven, Backstage turned to Parse.ly and its Conversions product.

With Parse.ly Conversions, Backstage’s marketers and creatives could directly see which content influenced conversion events, not just page views or engaged time. The platform democratized conversion data across the 30-person creative team, helping them identify winning content faster, boost promotion, and cut spend on stale pieces. As a result, Backstage reported a 20% increase in conversions, 25% growth attributable to content marketing, and 10% savings on ad spend.

Backstage

David Grossman

Chief Marketing Officer