Case Study: GateHouse Media boosts audience engagement with Parse.ly

GateHouse Media boosts social referral traffic 100%+ with Parse.ly

GateHouse Media, a major newspaper publisher, sought to replace its analytics system with a more dynamic, real-time tool to empower its editors to make data-driven content decisions. Their challenge was to move beyond basic metrics like Google Analytics to a solution that could provide deeper insights into audience behavior and content performance. They partnered with the analytics vendor Parse.ly to implement its content analytics service.

Parse.ly provided GateHouse Media with a comprehensive platform featuring automated reporting, author analytics, and detailed social referral tracking. This solution was integrated into daily editorial workflows and meetings, enabling editors to quickly identify trending topics and optimize content placement. The results were significant, including a three-figure percentage growth in social media referral traffic across their network. Parse.ly’s data directly informed coverage plans and led to a substantial increase in audience engagement.

GateHouse Media