Case Study: GTM builds a new revenue stream with Parse.ly

Building a new revenue stream at Greentech Media

Greentech Media (GTM), a B2B clean-energy news and market analysis publisher, was looking for a better way to monetize its growing digital audience as online advertising revenues declined. To understand reader behavior and identify opportunities for a new product, GTM used Parse.ly as its editorial analytics platform.

Using Parse.ly, GTM uncovered audience segments, content interests, and referral patterns that helped shape and market GTM Squared, its premium subscription offering. With Parse.ly’s insights, GTM launched the product with partners including Piano and Vector Media Group, and quickly grew subscriptions into the thousands, creating a new revenue stream and reducing reliance on digital advertising.

GTM

Rick Thompson

President and Co-Founder