Case Study: Bloomberg achieves global audience growth with Parse.ly

Bloomberg achieves global growth by paying attention to local audiences

Bloomberg, the global business news provider, needed a better way to understand the interests of its smaller international audiences, which were being drowned out by its larger U.S. readership. Using Parse.ly and its Analytics Dashboard, Bloomberg wanted more relevant data to help regional teams optimize content and support its goal of growing traffic outside the U.S.

Parse.ly’s geo-segmentation let Bloomberg break audience data into regional views across Europe, Africa, Asia, and other markets, helping teams identify which stories resonated locally, promote the right content on homepages, newsletters, social channels, and apps, and even support sponsored content sales. Bloomberg said this contributed to achieving its 2017 readership growth goal, while also uncovering opportunities like crypto sponsorships and better regional promotion strategies.

Bloomberg

Adam Blenford

Managing Editor of Digital in Europe