Case Study: Grupo Bimbo achieves thousands in cost savings and 50% fewer customer complaints with Parsable Connected Worker

Grupo Bimbo Achieving Thousands in Cost-Savings Through the Digitization of Safety Programs

Grupo Bimbo, the global Mexico-based CPG and world’s largest bakery, was losing revenue and spending thousands to remedy customer complaints after introducing third‑party delivery at its El Globo Bakeries. Paper‑based systems left them without visibility into production-to-delivery handoffs, mismatched orders, damaged products, and other costly inefficiencies, so Grupo Bimbo engaged Parsable and its Connected Worker® platform to diagnose the problem.

Parsable digitized frontline operations—moving paper processes to its Connected Worker® platform on tablets and mobile, with dashboards and real‑time data—so leaders could pinpoint errors, implement accurate processes, and assign delivery‑related losses to responsible parties. The result: Grupo Bimbo reduced customer complaints by 50%, saved thousands that year, and set 14 more bakeries up for rollout with potential annual savings of over $100K.

Grupo Bimbo

Didier Moleres

VP of Global Operations