Case Study: Orchestra sharpens its brand and identity with Parliament

Orchestra builds a brand platform with Parliament after interviewing 14 employees

The customer, Orchestra, is a software provider for craft beverage makers, including major clients like Coors and Modern Times. Facing a period of significant growth and internal change, their challenge was to develop a cohesive brand strategy and identity that their entire company could rally behind. They engaged the vendor, Parliament, for its strategic branding services.

Parliament developed a comprehensive new brand platform and visual identity for Orchestra. This included a new logo, messaging that introduced the term "drinksmiths" to describe their clients, and guidance for their new website. The solution resulted in a powerful and distinctive brand that was integrated across all customer touchpoints, from pitch decks to product lines, effectively uniting the company around a singular purpose.

Orchestra