Case Study: Killian Pacific unifies a Portland neighborhood portfolio with Parliament’s Electric Blocks megabrand system

Killian Pacific builds Electric Blocks with Parliament, generating 557 names for 6 unique brands

Killian Pacific, a real estate developer, faced the challenge of unifying its portfolio of five unique commercial properties in Portland's Central Eastside under a single, cohesive brand identity. They enlisted the vendor, Parliament, to develop a comprehensive megabrand system that could connect the individual buildings while allowing each to retain its distinct character.

Parliament developed the "Electric Blocks" megabrand system, which included strategic naming, a minimal visual identity, and a full messaging framework. This solution successfully tied all five properties together under one umbrella brand. The results included the creation of six unique sub-brands and a robust 187-page strategy deck, providing Killian Pacific with a complete set of plug-and-play standards for imagery, design, and messaging to ensure future brand consistency.

Killian Pacific