Case Study: SHIELD Security Systems personalizes local user experience with Parkway Digital geotargeting

SHIELD Security Systems lowers bounce rate by 5% with Parkway Digital

The customer, SHIELD Security Systems, a home and business security provider, faced the challenge of delivering a generic website experience that did not reflect its local, franchise-based business model. Parkway Digital was engaged to create a more personalized user experience that would connect with potential customers in specific service areas.

Parkway Digital implemented a solution using MaxMind’s GeoIP technology to geotarget website visitors. This allowed for dynamic content, local phone numbers, and customized navigation based on a user's city. The results included a nearly 5% lower bounce rate on optimized pages and a 5% increase in pages visited per session. Additionally, numerous location-specific pages began ranking on the first page of Google search results, capturing more organic traffic.

SHIELD Security Systems