Case Study: Texas A&M University Transportation Services achieves 123% increase in mobile parking app usage with ParkMobile

Switching Mobile App Providers to Increase Adoption and Usage

Texas A&M University Transportation Services manages parking for a campus of nearly 70,000 students and over 36,000 spaces and had adopted mobile payments early but saw limited success with their initial app. Seeking better functionality and user experience, Texas A&M University Transportation Services issued an RFP and selected ParkMobile’s mobile parking app and platform as their new vendor.

ParkMobile worked closely with Texas A&M University Transportation Services on sign-age, marketing and a smooth launch in early 2016, and provided ongoing support to expand lots and features like game-day reservations. The result: app usage rose 123% since launch, steady month-over-month growth, and wide adoption across campus — demonstrating ParkMobile’s measurable impact on convenience and payment adoption.

Texas A&M University Transportation Services

Lynn Wiggs

Special Events Manager