Case Study: New Hope Borough reduces parking complexity with ParkMobile

Reducing operational complexity with a single, best-in-class vendor

New Hope, a small borough in Pennsylvania with significant tourist traffic, faced challenges with its aging coin-fed parking meters and the operational complexity of managing multiple payment vendors. They initially adopted ParkMobile's mobile payment solution to modernize their system but later introduced a second vendor, which led to significant public confusion and enforcement issues. The borough needed to simplify its parking payment process to improve compliance and operational efficiency.

By re-establishing ParkMobile as its sole mobile payment vendor, New Hope provided a superior, best-in-class user experience that visitors overwhelmingly preferred. This solution resulted in a marked increase in operational efficiency, cost savings from reduced fees for the borough, and a smoother experience for both residents and visitors. The data showed that the vast majority of mobile payments were processed through ParkMobile, confirming the success of this streamlined approach.

New Hope Borough

Laura Kent

Administrative Assistant