Case Study: Raffle Parking boosts transient revenue with ParkHub

Raffle Parking operates 803 Fannin, a 1,100-stall garage in the heart of downtown Houston’s commercial core

Raffle Parking, operator of the 1,100-stall 803 Fannin garage in downtown Houston, wanted to maximize transient parking revenue without hurting monthly parkers or overall customer satisfaction. To make smarter pricing decisions, the company used ParkHub’s BI and yield-management tools to analyze parking trends and understand the revenue impact of potential rate changes.

With ParkHub’s data-driven rate analysis, Raffle Parking tested adjustments to its transient pricing structure, including a $1 increase in the 10–24 hour rate to $26. ParkHub projected that this change alone could generate an additional $10,088 in annual revenue, with breakeven analysis showing transactions would need to fall by more than 3.8% before the increase would hurt overall revenue.

Raffle Parking