Case Study: University of Iowa Athletics improves parking efficiency and protects revenue with ParkHub

ParkHub’s integrated technology improves parking operations at Kinnick Stadium

The University of Iowa Athletics department partnered with ParkHub to improve its game day parking operations at Kinnick Stadium. The challenge was to enhance the overall fan experience by streamlining parking, gaining better insights into traffic flow, and managing parking revenue and inventory more effectively.

ParkHub implemented its mobile point-of-sale and business intelligence platform for the university. The solution provided real-time data on parking revenue and inventory, which helped get fans into events more easily. This resulted in increased prepaid parking validation, improved parking efficiency, and protected revenue for the athletics department, with ParkHub's technology being hailed as one of the best game day implementations of the year.

University of Iowa Athletics

Eddie Etsey

Chief Technology Officer