Case Study: American Airlines Center achieves 48% parking revenue lift and real-time parking control with ParkHub

ParkHub revolutionizes parking at Dallas’ American Airlines Center

American Airlines Center, one of the nation’s busiest arenas and home to the Dallas Mavericks and Dallas Stars, faced a predominantly cash-only parking operation with limited attendant controls, no real-time transaction or occupancy tracking, and no integration with Ticketmaster’s prepaid/ticketing system. To address these challenges they engaged ParkHub and its Prime product.

ParkHub installed Prime in June 2014, enabling credit‑card‑over‑gate payments, prepaid-pass scanning, LTE/Wi‑Fi/offline connectivity and mobile payments (including Apple Pay), plus a real‑time interactive dashboard and a Ticketmaster integration delivered within a month. The ParkHub solution processed almost 25,000 transactions, drove a 48% year‑over‑year lift in total parking revenue, increased per‑vehicle revenue, and gave managers live visibility to optimize pricing, staffing and traffic flow.

American Airlines Center

Craig Courson

EVP Chief Financial Officer