Case Study: MGM Resorts International boosts parking revenue with ParkHub

MGM Resorts International Enhancing Parking Revenue with ParkHub’s Data-Driven Solutions

MGM Resorts International partnered with ParkHub to improve parking revenue management across its Las Vegas properties. The main challenge was increasing parking income without reducing transaction volume, while also standardizing rates and understanding the real-time impact of pricing changes.

Using ParkHub’s Smarking Business Intelligence platform, MGM tested a $3-per-hour rate increase across seven garages and monitored the results closely. The strategy delivered a $662,257 quarterly revenue increase, about $2.4 million annualized, with parking transaction volume rising 1.1% and occupancy remaining stable, showing that ParkHub helped MGM grow revenue without harming demand.

MGM Resorts International

Charles Berry

Vice President of Corporate Transportation and Parking Strategy